You’re Counting Church Attendance Wrong—and It’s Hurting You

I know you want to hit the magical "Outreach 100" magazine. But what does that do for you, really?

Let’s settle something.

Most churches are counting wrong.
Not “evil,” not “sinful,” just wrong.
And it’s hurting your ability to lead, plan, budget, and build. Not because the numbers are too low—but because they’re inflated.

And no one’s calling it out. So I will.

*** Watch the video for some FAQs and “yeah buts.” ***

The Root Problem: You’re Adding Engagement, Not Measuring Attendance

Churches say things like:

“We had 1,200 in attendance this weekend!”

But what they really mean is: