Not the Process. Not the Platform. Not the Product.
Toward the end of the 7 Days Out documentary on Eleven Madison Park, there’s a moment that shifts the whole narrative.
After weeks of pressure, preparation, and precision, the general manager says this:
“We’re not in the food business. We’re in the human connection business.”
Let that sit for a minute.
Because they’re running one of the most elite restaurants in the world—where the lighting, glassware, table pacing, and ingredient sourcing are borderline obsessive.
And yet… they know what they’re actually building:
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