Stop Guessing. Start Growing: Why Churches Need to Track People, Not Percentages

Most churches say they want to “grow,” but when you ask for specifics, they default to percentages and big, round guesses.

🔹 “We want to grow by 20%!”
🔹 “We need to reach more people in our city!”
🔹 “We’re launching a campaign to raise awareness!”

Sounds good, right? But percentages don’t walk into your building. People do. Until you turn goals into real numbers and track actual human beings, you’re just throwing ideas (and money) into the wind.