"It's easy to launch a campus with Furtick."

This is one of the most common deflections I've heard over the years about multisite. You could apply the same deflection to any big name preacher or church. But it's so very wrong. And funny to me.

It’s wrong for one massive reason: Mission.

If your mission is to reach more people who already know you (and therefore know your mission and your God), then yes, it’s easier.

And that tells me all I …