How To Stop Treating Connection Cards Like Paperwork
A Connection Card Series
Far too many churches misunderstand connection cards.
They treat them like admin.
Like data collection.
Like something the office needs instead of something people need.
And that misunderstanding quietly costs churches more people than bad preaching ever will.
The real purpose of a connection card
A connection card is not about information.
It’s about permission.
Permission to:
Reach out
Follow up
Pray personally
Continue a conversation that started briefly on a Sunday
Without that permission, churches are left guessing. And guessing is a terrible strategy for relationships.
When someone walks into a church—especially in January—they are making a subtle, internal decision: “Do I want to be known here?”
The connection card is the moment where you answer that question with clarity instead of awkwardness.
